Called Athi’s Bicycle Club, the service was initially started in Thiruvananthapuram, but is now more popular in Kochi, and is also picking up in Chennai.
Kerala News: Year 2011 was still a time of SMSes, before WhatsApp came to rule messaging services. Athirup, a man who never stopped loving bicycles since he was a child, had found a way to connect people to cycling through text messages.
Athi first began the service in Technopark, in Thiruvananthapuram, his hometown, calling it Athi’s Bicycle Club. People could take a bicycle from one of the cycle racks spread across Technopark by getting an SMS code on their phone and then ride it for free till another rack, closest to where they want to go. The system worked for six years under sponsorship and then the sponsors stopped. Athi then took it to Kochi’s Infopark and the city as a whole.
“There are more takers there because the terrain in Ernakulam is different, and also because it was spread outside Infopark,” says Athi, who has made it a business venture now.
In Technopark, Allianz used to sponsor them. All they had to do was branding – put the company logo on the cycles. The then Chief Minister Oommen Chandy had inaugurated the service, riding a cycle with… continue reading full story









