Although Thirunelveli Iruttu Kadai alwa precedes it by its world-famous reputation, Madurai’s Prema Vilas has plonked itself on a sweet spot in a city that’s famed for its meat delicacies.

Tamil Nadu News: The alwa from Madurai’s Prema Vilas lies on a mandarai leaf, dripping sugary ghee and reminding me of sunshine. Giving into the temptation instantly, I scoop a warm blob into my mouth using a wooden spoon. Sweet sunshine. That’s how the alwa in Madurai’s Prema Vilas tastes and if you are a skeptic, I dare you to try for yourself.
Although Thirunelveli Iruttu Kadai alwa precedes it by its world-famous reputation, Madurai’s Prema Vilas has plonked itself on a sweet spot in a city that’s famed for its meat delicacies. Its location too cannot be any better at just a few hundred metres from the railway station. A reminder for you to not leave Madurai without having tasted Prema Vilas alwa.
There are quite a few Prema Vilas sweet shops in Madurai, but the one on Town Hall Road at West Veli Street junction is the oldest of the lot. Started by Ganga Ram Singh in 1954, the sweet stall is run by his five grandsons. Prema Vilas, we learn, was named after Ganga Ram Singh’s first daughter.
One of the five grandsons, 43-year-old Saravanan, whom we met on the day we visited the shop, smiles sheepishly when we ask him about his grandfather.
Ganga Ram Singh and his wife Ganga Bai look down upon the bustling sweet shop from their framed photos on the wall while Thilak Singh, Prema Vilas’s employee of 25 years, deftly hands over scooped up “sunshine” in mandarai leaves, a tradition that Ganga Ram Singh started. Almost 20 years after he set up the shop, Ganga Ram Singh passed away, leaving the business to his… continue reading full story